Which Holiday Has The Top Candy Sales
Halloween
Halloween is without a doubt the holiday with the highest candy sales in the United States. According to the National Retail Federation, Americans spent $2.6 billion on Halloween candy in 2020. That’s a lot of candy! Trick-or-treating is a beloved tradition for many families, and it’s no wonder why – who doesn’t love getting free candy?
Valentine’s Day
Valentine’s Day is another holiday that sees a significant increase in candy sales. According to the National Confectioners Association, Americans spent $1.8 billion on Valentine’s Day candy in 2020. Heart-shaped boxes of chocolates are a classic gift for loved ones, and many people also give candy as a small token of affection to friends and coworkers.
Easter
Easter is a holiday that is often associated with candy, particularly chocolate eggs and bunnies. According to the National Confectioners Association, Americans spent $2.4 billion on Easter candy in 2020. Easter egg hunts and baskets filled with candy are a beloved part of many families’ celebrations.
Christmas
While Halloween, Valentine’s Day, and Easter all see significant increases in candy sales, Christmas is the holiday that sees the highest overall spending. According to the National Confectioners Association, Americans spent $4.1 billion on Christmas candy in 2020. From candy canes to chocolate Santas, there are plenty of sweet treats associated with the holiday season.
Other Holidays
While Halloween, Valentine’s Day, Easter, and Christmas are the holidays with the highest candy sales, there are plenty of other holidays that see increased candy purchases. For example, candy corn is a popular treat for many during the fall season, and candy canes are associated with both Christmas and the winter holidays in general. Additionally, some people give candy as gifts for occasions like birthdays and anniversaries.
Conclusion
While Halloween is the clear winner when it comes to holiday candy sales, there are plenty of other holidays that see increased purchases of sweet treats. Whether you’re indulging in a chocolate bunny or giving a heart-shaped box of chocolates to your sweetheart, candy is a beloved part of many holiday traditions.