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Halloween Candy Sales Average About Dollars Annually In The Us

Halloween Candy Sales

Introduction

Halloween is one of the most popular holidays in the US, and it's not just because of the costumes and decorations. Candy sales also play a significant role in the holiday's popularity, with Americans spending billions of dollars on sweets each year. In this article, we'll take a closer look at Halloween candy sales and how much Americans spend on candy each year.

The History of Halloween Candy

History Of Halloween Candy

The tradition of giving out candy on Halloween dates back to the early 1900s when candy makers started promoting their products as the perfect Halloween treats. The popularity of trick-or-treating in the 1940s and 1950s further cemented candy as an essential part of Halloween celebrations.

Halloween Candy Sales Statistics

Halloween Candy Sales Statistics

According to the National Retail Federation, Americans spent an average of $9.1 billion on Halloween in 2020, with $2.6 billion of that going towards candy. On average, Americans spend around $25 on Halloween candy each year, with some households spending much more than that.

The Most Popular Halloween Candies

Most Popular Halloween Candies

Some candies are more popular than others during Halloween. According to a survey by the National Confectioners Association, the top-selling Halloween candies in the US are:

  • Reese's Peanut Butter Cups
  • Snicker's Bars
  • M&M's
  • Sour Patch Kids
  • Kit Kat Bars

The Impact of COVID-19 on Halloween Candy Sales

Covid-19 Impact On Halloween Candy Sales

The COVID-19 pandemic has had a significant impact on Halloween candy sales. In 2020, many families opted not to participate in trick-or-treating due to safety concerns, leading to a decrease in candy sales. However, some retailers reported an increase in sales of larger bags of candy, as people were spending more time at home and wanted to indulge in Halloween treats.

The Future of Halloween Candy Sales

Future Of Halloween Candy Sales

Despite the challenges presented by the COVID-19 pandemic, Halloween candy sales are expected to rebound in the coming years. As more people get vaccinated and life returns to normal, families will once again be able to participate in trick-or-treating and other Halloween traditions, leading to an increase in candy sales.

Conclusion

Halloween candy sales are a significant part of the holiday's popularity in the US, with Americans spending billions of dollars on sweets each year. While the COVID-19 pandemic has presented some challenges for candy makers and retailers, the future looks bright for Halloween candy sales as the world slowly returns to normal.

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