Candy From The 30'S And 40'S
The Popularity Of Candy In The 30's And 40's
Candy has been a popular treat for decades, but it saw a surge in popularity during the 1930s and 1940s. This was due in part to the Great Depression, which left many families without much money. Candy was a relatively inexpensive treat that could bring a little joy into their lives.
The popularity of candy continued into the 1940s, which saw the start of World War II. Candy was included in care packages sent to soldiers, and it became a symbol of home and comfort during a difficult time.
The Most Popular Candy Of The 30's And 40's
One of the most popular candies of the 1930s was the Baby Ruth candy bar, which was invented in 1920 by the Curtiss Candy Company. It was named after baseball player Babe Ruth, and it was advertised as a candy bar that provided a lot of energy.
Another popular candy of the 1930s and 1940s was the Tootsie Roll. It was invented in 1896 by Leo Hirshfield, and it was originally marketed as a chocolate-flavored taffy. During World War II, Tootsie Rolls were included in soldiers' rations, which helped to increase their popularity.
Other popular candies of the era included the Hershey's Milk Chocolate bar, the Snickers bar, and the Three Musketeers bar.
The Evolution Of Candy Packaging
The 1930s and 1940s saw a significant change in the way that candy was packaged. Before this time, candy was often sold in bulk, and customers would buy it by the pound. But as candy became more popular and more widely available, companies began to package it in individual portions.
One of the most significant changes was the introduction of the candy bar. This allowed companies to package their candy in a convenient, portable form that could be easily carried and enjoyed on the go. It also allowed them to create distinctive packaging designs that would help their products stand out on store shelves.
The Role Of Advertising
Advertising played a crucial role in the success of candy companies during the 1930s and 1940s. Companies used colorful, eye-catching ads to promote their products and to create brand awareness. Some companies, like Hershey's, even had their own radio programs that featured product endorsements and jingles.
During World War II, candy companies shifted their advertising focus to patriotic themes. Ads encouraged consumers to buy candy for soldiers and to support the war effort. Companies also created special packaging designs that featured patriotic symbols like flags and eagles.
The Legacy Of Candy From The 30's And 40's
Candy from the 1930s and 1940s has left a lasting legacy. Many of the candies that were popular during this time are still available today, and they remain beloved by people of all ages. The packaging and advertising techniques that were developed during this time have also had a lasting impact on the candy industry.
But perhaps the most significant legacy of candy from the 30's and 40's is the role that it played in bringing joy and comfort to people during difficult times. Whether it was a soldier receiving a care package from home or a child enjoying a sweet treat after a long day of chores, candy provided a little bit of happiness during some of the darkest moments in history.